PRISE is dedicated to delivering top-notch service with a team comprising innovative event producers, skilled management professionals, a talented production crew, exceptional entertainment staff, and courteous event personnel. With a wealth of experience in overseeing events and venues in some of Australia's most vibrant locations, PRISE possesses intimate knowledge with the premier event spaces in the region.​

PRISE is proud to have leading event producers with years of experience, producing over hundreds of events annually, and attracting countless people each year – PRISE has continued to push the boundaries of innovative and creative achievement as a premier event, marketing and production agency.

PRISE offers comprehensive event services tailored to your specific needs and preferences. Our primary focus is on designing your event to align with your requirements. Our team of experts delves deep into understanding your brand, taking care of every detail. Entrust us to produce your next exceptional event on a global scale.

experiential marketing

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experiential agency sydney experiential marketing agency sydney experience agency sydney experience events agency

where does the process start?

Define Clear Objectives Establish clear goals for your experiential marketing initiative. Determine whether your aim is to enhance brand visibility, generate leads, or boost sales.
Craft Compelling Experiences The essence of experiential marketing lies in creating memorable engagements that leave a lasting impression. Consider the interests and preferences of your audience to design experiences that captivate and engage.
Unify Around Brand Theme Create experiences that revolve around a cohesive brand theme. This ensures consistency and reinforces brand identity throughout the activation.
Incorporate Social Responsibility Integrate elements of CSR into your experiential activations. Contributing to societal causes not only reflects positively on your brand but also attracts attention, media coverage, and social shares.
Allow Ample Preparation Time Allocate sufficient time for permitting and production, ideally allowing at least three months. The intricacies of experiential marketing campaigns demand meticulous planning and execution.
Maximize Visual Impact Incorporate elements that command attention from a distance, such as striking signage or eye-catching tents. Enhancing visual appeal increases visibility and draws attendees to your activation, boosting overall engagement.
Encourage Social Sharing Facilitate social sharing opportunities to amplify reach and engagement. Integrate features like photo booths, custom hashtags, or incentives for sharing content on social media platforms organically.
Budget Wisely Plan and allocate resources comprehensively to cover all aspects of your event. From fabrication and storage of assets to personnel costs and logistics, a well-defined budget ensures your event can remain financially viable.

CAPABILITIES FOR YOUR EVERY NEED

field marketing

Drive audience engagement and brand expansion through field marketing. Deploy activations at festivals, stadiums, supermarkets, and community gatherings to embed your brand in people's lives. Tailor activities to suit your target demographic's lifestyles, captivating families in suburban settings. Leverage social media for testimonials and gather first-party data to monitor brand KPIs.

brand activations

Offer individuals the chance to encounter your brand's advantages directly. Personal brand activation encounters can alter purchasing habits. Utilize activations alongside influencers, press, and social media. Brand activations convert individuals into proponents. Monitor effects with live reporting, promotional codes, and on-site sales. Demonstrate how your brand positively impacts lives.

guerilla marketing

Stand out and seize attention by introducing the unexpected. Initiate discussions and encourage sharing through guerrilla marketing methods. Provide unforgettable brand encounters, fostering memorable experiences. Craft visually compelling content for social media promotion. Build cultural relevance through guerrilla marketing initiatives, establishing a reputation for innovative brand engagement.

mobile pop up shops

Utilize adaptable mobile pop-up shops across cities, festivals, and venues to introduce your brand to fresh audiences. Expand your reach by activating your mobile pop-up shop city-wide in a single day, integrating influencers, exclusive releases, and live streams for enhanced engagement. Gauge effectiveness by monitoring impressions, engagement, content creation, and demand.

food truck activation

Food truck activations captivate and exceed expectations while delivering on brand objectives. Generate content showcasing audience interaction with your brand. Enhance brand releases and advertising efforts with buzz-worthy activations. Craft a menu to bolster brand impact. Evaluate success through brand impressions, engagement metrics, and social media shares.

product sampling

Product sampling elevates brand visibility, generates leads, and boosts sales. Distribute your brand samples to individuals' hands, homes, and workplaces. Target audiences strategically with product sampling initiatives, ensuring optimal timing and locations. Enhance consumer packaged goods (CPG) sampling with distinctive experiences and activities. Drive product purchases through coupons and promotional codes.

brand installation

Craft an Instagram-worthy brand presence in chosen locales. Utilize interactive components to ignite engagement with your brand exhibit. Elevate installations with unexpected and delightful experiences. Confirm brand effectiveness through impressions, interactions, shares, and increased sales. Distinguish yourself in a truly distinctive manner.

Mall / festival activations

Malls provide venues for brand pop-ups, installations, and events, offering a climate-controlled environment for engaging with customers. Mall-goers are often receptive to discovering new brands. Today's malls are hubs for trendy activations, making them prime locations for brand exposure amid music, film, food, lifestyle, and cultural festivals. Demonstrate the efficacy of festival marketing through engagement, social media, and sales analytics. Capture and share your innovative festival activations on social platforms.

guerilla projection

Utilize guerrilla projection outdoor advertising to craft captivating imagery. Convert structures into immersive 3D digital billboards, showcasing your brand campaign in vibrant nightlife locales. Harness the power of video and live streams through building projections. Activate these projections near events and conventions, generating captivating content for your social media channels.

sampling bikes & carts

Elevate your brand visibility on urban sidewalks using product sampling bikes. Engage directly with individuals in designated neighborhoods, reaching thousands daily. Offer product samples, demonstrate brands, host experiences, and boost retail activity. Gauge effectiveness through impressions, engagement metrics, registrations, and sales, captivating audiences with experiential marketing bikes.

street mural advertising

Hand-painted advertising murals elevate your brand's street credibility, turning walls into captivating Instagram-worthy billboards. Document the process of street mural painting to craft compelling brand content. Evaluate the impact of street mural marketing through impressions, engagement metrics, and social shares, tapping into the city's street art culture.

mobile billboards

Establish a significant presence in designated neighborhoods using mobile brand vehicles. Garner tens of thousands of daily brand impressions in key cities. Memorable mobile billboard trucks and SUVs with 3D features. Penetrate areas inaccessible to traditional outdoor advertising. Monitor performance through impressions, engagement, and beacon analytics, rapidly gaining citywide recognition.

why experiential marketing?

Experiential marketing engages individuals in real-life encounters that resonate emotionally, converting them into loyal customers. This approach fosters brand advocacy, stimulates word-of-mouth promotion, and boosts sales effectively.
Experiential activations heavily emphasize sensory experiences like taste, touch, smell, physical activity, learning, and movement. They yield numerous benefits, including the creation of brand advocates and the generation of shareable content on social media platforms, distinguishing brands from competitors, leveraging influencer partnerships, and tracking campaign effectiveness.
Experiential marketing initiatives range from one-time events to year-long campaigns and can include demonstrations, product sampling, brand activities, performances, and sensory experiences.
These activations can be tailored for single or multiple locations, executed as national tours, and often incorporate social media, influencer marketing, and livestream elements.

experiential agency sydney experiential marketing agency sydney experience agency sydney experience events agency

experiential agency sydney experiential marketing agency sydney experience agency sydney experience events agency

experiential agency sydney experiential marketing agency sydney experience agency sydney experience events agency

experiential agency sydney experiential marketing agency sydney experience agency sydney experience events agency

experiential agency sydney experiential marketing agency sydney experience agency sydney experience events agency

some of what you can expect

- Developing narrative-driven experiential concepts that resonate with specific demographics and yield measurable outcomes.
- Strategically orchestrating and conceptualizing brand encounters that blend innovation with efficacy.
- Producing a comprehensive array of event essentials, encompassing structures, stages, displays, signage, and lighting installations.
- Devising interactive brand engagements, such as contests, interactive installations, and photo opportunities, to foster attendee participation.
- Deploying experienced on-site experiential marketers adept at managing activations in prominent US urban centers.
- Securing and arranging event venues, adhering to city regulations and acquiring necessary permits.
- Overseeing logistics pertaining to asset storage, transportation, and assembly, ensuring seamless event execution.
- Recruiting and training brand representatives to embody the brand identity and effectively engage with attendees.
- Fabricating costumes and props to enhance the immersive brand experience.
- Engaging in comprehensive pre-event planning, encompassing logistics, scheduling, and contingency strategies.
- Furnishing necessary insurance certificates to mitigate potential liabilities during the event.
- Ensuring event safety, accessibility, and surveillance to safeguard attendees and assets.
- Coordinating diverse event contributors, including videographers, photographers, performers, media personnel, and influencers.
- Developing promotional materials and giveaways to augment brand visibility and engagement.
- Formulating site blueprints and operational schedules to facilitate smooth event flow and coordination.
- Monitoring various performance metrics, including impressions, engagement rates, feedback, and key performance indicators (KPIs).
- Providing post-event assessments and insights to refine future experiential initiatives and optimize outcomes.

experiential agency sydney experiential marketing agency sydney experience agency sydney experience events agency

LOGISTICS, EXPERIENCE AND DETAILS ALL COMBINED

experiential agency sydney experiential marketing agency sydney experience agency sydney experience events agency

Everything your event could ever need. A full turn-key solution.

WE PLAN AND PRODUCE ALL TYPES OF EVENTS

Below are only some of the experiences we offer

From the initial stages of the planning process, we assist you in building strategic event plans that surpass your objectives. With years of expertise in corporate event planning, we excel at recognizing opportunities to seamlessly incorporate brand elements and key messages into your event. Our team is dedicated to generating and managing the entire process from concept to completion!

Event Planning

Event Styling

Concept Creation

Event Design

Management

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